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Camelot summons M&C Saatchi to foil Branson lottery bid

25 Feb 2000 | by LISA CAMPBELL

Camelot has appointed LIDA, M s direct marketing venture, to work on a campaign to promote its National Lottery bid as the battle for the next licence hots up.

Lowe Lintas to create one-stop shop service

25 Feb 2000 | by FRANCESCA NEWLAND

Lowe Lintas & Partners UK is restructuring to offer clients a more through-the-line service and has set up a new division, called Lowe Brand, to manage the offering.

Vodafone to instigate below-the-line review

25 Feb 2000 | by ELEANOR TRICKETT

Vodafone has begun a full-scale review of its direct marketing business, which is split between Evans Hunt Scott and 141 Communications.

Perspective: Havas deal proves size obsession is fashionable again

25 Feb 2000 | by STEFANO HATFIELD

Is dollars 2.1 billion too much to pay for the world s 11th largest marketing services group? For a group that lacks a global advertising network? Whatever the answer, Dan Snyder seems to have got away with it. The proposed sale of his Snyder Communications group to Havas makes some dotcom shooting...

Mayoral candidates begin ad battle

24 Feb 2000 | by IAN DARBY

The three main candidates for London Mayor are marshalling their forces this week to begin their election campaigns in earnest, with none of the individuals opting to use advertising agencies.

Jigsaw to gather data via digital TV and WAP

24 Feb 2000 | by IAN DARBY

The Jigsaw Consortium, the consumer data initiative set up by Unilever, Cadbury and Kimberly-Clark in 1997, is set to use additional means of collecting data on customers, such as interactive television and mobile phone technology.

Sony and Bank of Scotland

24 Feb 2000 | by PAUL WHITFIELD

Sony and Bank of Scotland this week kick off a multi-million pound marketing tie-in to promote the launch of the companies new branded credit card, SonyCard. The campaign takes in direct mail, national and lifestyle press, as well as web activity. The mail push will target existing consumers across...

Sporting Index to launch e-service with help of CHM

24 Feb 2000 | by CORDELIA BRABBS

Sporting Index, the spread betting firm, has hired Clarke Hooper Momentum (CHM) to launch its online betting site.

Briefs

24 Feb 2000 | by ALEXANDRA JARDINE

If, the Halifax s internet bank, which last week announced plans to launch this summer, has confirmed that it will spend pounds 30m on marketing the brand over 18 months. Advertising and direct marketing activity is through Edinburgh-based The Union and its direct arm, Only U. Halifax has also signed...

New Media: Briefs

24 Feb 2000 | by PAUL WHITFIELD

Virgin Net (www.virgin.net), the entertainment and leisure site, is to become an exclusive music partner for the AskJeeves question-answering site at Ask.co.uk. Users with music-related queries will be diverted directly to the Virgin Net site, provided they select keywords that cover the site s content....

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