A year of new clients, new business and new services were too much for even the Dasani launch disaster to dampen.
While 2004 undoubtedly saw some big business change hands, no single agency took all the spoils. In October alone, Freud Communications won a contract from PepsiCo UK covering the Walkers Crisps, Tropicana and Quaker brands, while Munro Forster poached the lion's share of Kellogg's UK PR from incumbent...
As well as being named Field Marketing Agency of the Year, CPM was a strong contender in the contact centre category. The agency claims double-digit growth for its activity in the past 12 months, with big wins including British Gas, BT, Centrica, and the Post Office. It also won two European Call Centre...
LONDON - Luxury Swiss watch brand TAG Heuer has signed Wimbledon tennis champion Maria Sharapova as a brand ambassador, in a three-year deal believed to be worth about £500,000 a year.
LONDON - A poster campaign encouraging women to report domestic violence, using the strapline 'Another Boxing Day', is to appear in hairdressing salons and doctors' surgeries across the country in the run-up to Christmas.
Richard Cann examines the appeal of ITV’s Today With Des And Mel as the lunchtime show prepares to do battle with Channel 4 chat-show icons Richard and Judy for one of the toughest times of the day, the 5pm slot
Companies on the global stage must ensure they can tailor messages to suit local markets, says Steve Hemsley
Standard Asset Management (SAM), the emerging-markets subsidiary of South African bank Standard Bank, has hired Penrose Financial to handle a PR push.
Wireless content delivery company iTouch has dropped GCG Hudson Sandler and hired ICIS for financial comms.
Marsh & McLennan, the world’s biggest insurance broker, came under attack in the US from combative American prosecutor Eliot Spitzer for misleading clients. It was accused of arranging ‘fake’ quotes for how much insurance would cost, and getting rebates from the firms with which the business was placed.
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