In my job, I get to see rather more media research than a sane man ought. It usually comes in two categories: the irrelevant ( Hey, Dominic, we ve got some really interesting research which proves that 77 per cent of all millionaires subscribe to the Big Issue and we d like to offer it exclusively to...
PR disasters over its part-time staff, media coverage of BSE health fears and now a major disagreement over creative strategy among Burger King s top executives. 1995 hasn t been too kind to the fast-food chain. Harriet Marsh reports
We re all familiar with those philosophical disputes conducted among the more retarded members of society that go rather like: Man United is the best f***ing football team in the f***ing country , No it f***ing isn t , Yes it f***ing is , and so on.
From Robert Phillips and Jackie Cooper, founding partners Jackie Cooper PR, London W1
Ofgas director-general Clare Spottiswoode has told PR Week she will consider an investigation into claims that an anonymous campaign is being waged against independent gas company United Gas, if issues of competition are shown to be at stake.
Top accountancy firm KPMG Peat Marwick is poised to hire one or more PR firms to run an estimated six-figure PR programme strengthening the identity of its management consultancy arm in the UK.
SmithKline Beecham, the Anglo-American pharmaceuticals giant, is hunting for a financial PR consultancy in the UK to plug a gap in its media relations capability.
A coalition led by The Rank Organisation and London First is to spend an estimated pounds 30,000 to pounds 40,000 over two months on lobbying for a bill to put Britain permanently on Summer Time.
Whirlpool, the US white goods giant has appointed Julian Oliver, general manager of Edelman in Brussels and managing director of its European public affairs group, as its first European head of communications.
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