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Facebook overhauls privacy settings... again

27 May 2010 | by Ben Bold

LONDON - Facebook founder Mark Zuckerberg has responded to the barrage of criticism the site has received over its use of its members' personal data, with a series of changes to privacy settings on the social media site.

BMW reviews UK advertising account out of WCRS after 29 years

03 Dec 2009 | by Staff

LONDON - BMW, a founding client of WCRS, is reviewing its ad account out of the agency, Marketing can exclusively reveal.

We'll Call You: London 2012

04 Aug 2009 | by Staff

Since Mole lives in London and is already paying for the Olympics via our council tax, we thought we would volunteer to help; that way we might get to see some events in the flesh.

PR: searching for effective measurement

28 Jul 2009 | by Claire Murphy

London - No matter how successful a PR campaign appears to be, marketers still struggle to measure the results effectively. We ask the experts whether an answer will ever be found to the industsry's perennial Achilles heel.

PR: agencies suffer digital jet lag

28 Jul 2009 | by Becky Wilkerson

London - Internet marketing agencies are breaking new ground by using edgy, social media-led campaigns. But are PR agencies as well-equipped to push brands online?

Ethical shoppers are torn between food miles and Fair Trade

11 Nov 2008 | by Miranda Fitzgerald

LONDON - This year sales of locally-sourced produce have increased by 89% as consumers seek to reduce their food miles and bolster the local economy. But Sainsbury's chief executive Justin King argued last week that consumer concerns over food miles are 'ill-judged' and damaging to producers in developing...

Fundraiser in chief: US presidential candidate Barack Obama is rolling in campaign money, and TV is reaping the benefits

28 Oct 2008 | by Raymond Snoddy

Senator Barack Obama, the highest-spending advertiser in US political history, is taking the ultimate risk with viewer patience on Wednesday by running 30-minute ads across the major networks, spending perhaps as much as $10m (£5.8m) in the process.

Asda's Rick Bendel says supermarkets must regain trust

15 Oct 2008 | by Miranda Fitzgerald

LONDON - Rick Bendel, the executive director of Asda, will tell supermarkets that they must 'get their act together' to restore customer trust and confidence at the IGD conference today.

Consumers force marketers to drop secrecy

14 Oct 2008 | by Gemma Charles

LONDON - The days of brands adopting secretive working practices could be numbered - companies that have previously hushed up what goes on behind closed doors are finding that consumers' demand for information needs servicing, and are opening up accordingly.

Digital & Direct: Direct choice - Royal Mail

14 Oct 2008 | by Mike Spicer, Group managing director, EHS Brann

In times of economic uncertainty, it's easy to see why Royal Mail wants to draw attention to the services it offers business customers.

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