Top Performers of 2004: Digital Agency of the Year - Dare
10 Dec 2004
Winning the £5 million Wanadoo account capped a fine year for Dare, while new effectiveness tracking helped it enhance its creative product.
LONDON - Reuters has launched a new subscription service for people interested in receiving business and financial news, in a deal with Vodafone Live!.
Winning the £5 million Wanadoo account capped a fine year for Dare, while new effectiveness tracking helped it enhance its creative product.
LONDON - Moneysupermarket.com, the online financial services comparison service, is ploughing more than £4m into an ambitious venture in the travel market.
Moneysupermarket.com, the online financial services comparison service, is ploughing more than £4m into an ambitious venture in the travel market.
LONDON - Vizeum has won the £3m offline media buying account for the telephone and internet bank Intelligent Finance.
LONDON – Associated New Media has revamped its financial website This is Money to deliver better commercial opportunities for advertisers and improved navigation for readers.
Its ability to precision target potential converts segmented by age, income or geography has inspired some clients to spend most of their budget on direct marketing, Glen Mutel reports.
The Omnicom media negotiating unit OPera is predicting that total adspend will rise to £13.3 billion in 2005, up from an expected £12.7 billion this year. Online is predicted to grow by 6.8 per cent, TV by 5 per cent, radio by 4.8 per cent and press by 1.5 per cent.
Originally published in 'Consumer Superbrands Volume VI', July 2004. The book reviews the UK's strongest consumer brands as judged by an independent judging panel.
LONDON – The Financial Times has appointed Nigel Pocklington to the new global position of director of online publishing and brought him on to its management board.