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Google Alerts has featured prominently in top ten (or top 36) lists across the internet as an effective tool for a brands' online monitoring efforts.
For online retailers, marketing efforts are almost solely tied to one incredibly important moment - the purchase. Once shoppers take that desired step, important, triggered emails such as purchase confirmations and shipping updates usually follow. These transactional communication staples all play an...
EasyJet, the budget airline, is boosting its social media presence with the launch of its first blog and online community for potential and existing customers.
Greenpeace International launched a website created by DDB Paris, where supporters of the charity can purchase a piece of the new Rainbow Warrior.
Google has re-tuned its search algorithm to eliminate up to 12% of all "low quality" search returns, which often turn out to be websites masquerading as official brands.
Best-in-class companies, such as Travelocity, which acquired lastminute.com in 2005, are maximising their multi-channel marketing efforts and are seeing their customers spending 30% to 50% more than their single-channel counterparts*.
DDB UK has launched its first product from its new innovation arm Tribal Spark.
TBWA enters the creative league at second place after scoring the account for Muller.
Getmemedia.com, the media and marketing ideas search engine, has appointed three new senior members of its team, including a marketing manager and an agency account manager, following a six-figure investment in the company.
VisitBritain has partnered with airline Emirates to launch a luxury marketing campaign aimed at people who have more than $1m in disposable funds.
