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FCA! depicts Wales as the ideal place to relax on holiday

19 Dec 1997 | by MAIRI CLARK

FCA! has unveiled its first work for the Wales Tourist Board since winning the account in July.

CCHM restructures operation in bid to target more clients

19 Dec 1997 | by RICHARD COOK

The financial services agency, Camp Chipperfield Hill Murray, is relaunching to target the entire services sector.

LIVE ISSUE/RECRUITMENT: How to get ahead in advertising - get headhunted - Michele Martin finds that if you’re not inside it, the system works against you

19 Dec 1997 | by MICHELE MARTIN

Rachel is a British account director in her mid-30s who came back to the UK last summer after ten years in Hong Kong. Having run a consumer electronics account across Asia at a top international agency and spent time at integrated shops, she thought she would be relatively employable.

FOR THE RECORD

19 Dec 1997 | by ALASDAIR REID

MTV Networks Europe is to launch an interactive digital music television service, M2. Peter Good, a former MTV Europe employee, will be managing editor of the operation, which will place equal emphasis on quality videos and music and launch in the UK next spring.

Banks unveils Virgin Interactive poster blitz

12 Dec 1997 | by KAREN YATES

Virgin Interactive is spending pounds 500,000 on a single week s poster blitz to promote three games in the run-up to Christmas. The work, through Banks Hoggins O Shea, will run on 3,000 sites nationwide.

MEDIA: FOR THE RECORD

12 Dec 1997 | by ALASDAIR REID

The Internet Advertising Group, the body comprising more than 30 online publishers which launched in the UK this autumn, has taken the first steps towards establishing a set of voluntary guidelines for Internet advertising. At a meeting last week, IAG members agreed a series of standard banner ad sizes,...

OPINION: Launching a media shop is all hard work and turnover. It’s a jungle out there, says Sarah du Heaume. Without a record in buying, you’re up against the big league while media owners want to see the colour of your money

12 Dec 1997 | by SARAH DU HEAUME, managing director of J

Christine Walker is about to found a media shop. It s a bold move and, as she acknowledged in her recent Campaign interview, it will be hard.

CAMPAIGN INTERACTIVE: Interactive Gallery Reviewed by Mike Beeston

12 Dec 1997 | by MIKE BEESTON, a director at CHBi

LEGAL & GENERAL.

CAMPAIGN INTERACTIVE: CASE STUDY/IBM. Why IBM chose traditional media to promote the benefits of e-business. Mairi Clark discovers how Ogilvy & Mather focused on press and TV to approach an Internet-wary audience

12 Dec 1997 | by MAIRI CLARK

You d think if anyone would know how to get business people interested in e-mail, IBM would. But anybody expecting innovative online advertising will be disappointed by the computer giant s decision to concentrate on above-the-line marketing methods for its e-business campaign, which launched in the...

CAMPAIGN INTERACTIVE: NEW-MEDIA CLINIC - Biggest use of the Net will be for commerce rather than marketing

12 Dec 1997 | by JOHN OWEN

I got some flak a few months ago for saying that one of the rules of the emerging new media would be that Websites are not for marketing.

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