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Dannii Minogue is fronting a social media competition, created by Jam, to promote the latest series of the reality show Britain Ireland s Next Top Model, which is being shown on Sky Living. As part of the Insta-Model competition, Minogue and Elle Macpherson, who are both judges on Britain Ireland...
The dance trio Swedish House Mafia have released a video for their song Leave The World Behind featuring Lune in collaboration with Volvo. The car manufacturer will use the song and video to launch its XC60 model, which features heavily in the video. The Swedish agency Forsman Bodenfors created...
ber has released an online ad to promote its range of beauty products. The spot was created by Superstructure London and shows a young man waking up in bed next to a woman with an old body but young face. The video is being seeded across hair and beauty websites, as well as sites such as Mumsnet. It...
The bicycle retailer Evans Cycles is using the Olympic gold medallist Sir Chris Hoy for the social media aspect of a campaign by Antidote. The cyclist will hide three gold bikes in three UK cities and give clues to their locations on Twitter. Those who find one can then trade it in for a bike worth...
Littlewoods is releasing its first above-the-line spring/summer campaign since 2009 to coincide with the launch of Myleene Klass debut swimwear collection. An interactive TV spot by St Luke s shows Klass emerging from the sea before turning her friends swimsuits into beachwear. During the Shazam-enabled...
Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin Else created a series of computer games that invite users to test their...
The children s charity Kids Company has released a series of films on Twitter s short-form video platform, Vine. The three six-second videos, which are looped, show children in various states of neglect. Each video is accompanied by a plea to donate money to the charity by text. Abbott Mead Vickers...
Work Club has created an installation to promote the coffee brand Carte Noire Instinct, which will run between 12 and 18 April in the Westfield Stratford City shopping centre. The "window of intensity" installation, which Work Club created with the design consultancy AllofUs, consists of a five-metre...
KLM has launched a campaign to promote its offer to send a competition winner into space. Rapp, in conjunction with Tribal DDB Amsterdam, designed the website for the competition. The website contains an interactive movie that allows users to guess where a balloon released into the atmosphere by KLM...
Adidas has launched a campaign to encourage Chelsea FC fans to buy their team s 2013/14 season home kit before seeing it. The "it s blue, what else matters?" campaign by The Corner comprises print work and a film. The activity was initially released online and seeded through Twitter but was also displayed...
