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Superdrug owner calls media pitch

16 May 2013 | by Louise Ridley

AS Watson, the retailer that owns Superdrug and The Perfume Shop, is reviewing its European media planning and buying account, putting the UK incumbent, ZenithOptimedia, on alert.

BMB partners with Kelner to launch PR arm

16 May 2013 | by Louise Ridley

Beattie McGuinness Bungay has launched a PR agency led by Simon Kelner, the former editor-in-chief and managing director of The Independent.

Bodyform owner in global media rethink

16 May 2013 | by Maisie McCabe

SCA, the consumer goods company that owns brands including Plenty and Bodyform, is reviewing its global media planning and buying account.

From pages to pads

16 May 2013 | by Jonny Kaldor and Jon Marks

As the printed page resigns itself to becoming the vinyl of the publishing world, the only winners will be publishers that significantly evolve their product to adapt to a new breed of consumers, write Jonny Kaldor and Jon Marks.

The silver bullet

16 May 2013 | by Ilicco Elia

Responsive design is not enough - think about different contexts to our web behaviour and how structured thinking can improve our experience, says LBi's Ilicco Elia.

Time for change

16 May 2013 | by Erfan Djazmi

More investment is needed in a medium that is effective, efficient and provides a key point of difference, writes Erfan Djazmi, head of mobile, EMEA, at Essence.

New tech, old craft

16 May 2013 | by Paul Munce

Agencies must adapt to keep up with mobile without losing sight of the fundamentals of communication, writes Paul Munce, managing partner at MBA.

The easy way to judge a creative agency: look at what's on its walls

16 May 2013 | by Russell Davies

If this sentence doesn t grab you, then I m wasting my time. That seems to be the general rule with articles we use the first sentence to determine whether the whole thing s worth reading. I ve been thinking about this recently because I ve been doing training for young planners, trying to explain...

ITV and Channel 4 insist they will beat declining ad market

16 May 2013 | by Arif Durrani

ITV and Channel 4 have both claimed they will outperform the TV ad market in 2013.

The science behind outdoor advertising

16 May 2013

A neuroscientific study claims to show the power of premium outdoor sites. Is this a boost to the sector, Alasdair Reid asks.

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