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In the second of a series of interviews with key speakers at BrandMAX, Ebiquity's managing director Nick Manning, discusses brand optimisation and the media industry.
In the first of a series of interviews with key speakers at BrandMAX, MediaLink's chairman Michael E Kassan explains how media and brands can exploit the opportunities technology presents.
LONDON - Alexander Lebedev's expected purchase of The Independent and The Independent on Sunday is all but finalised, with the amount paid to DMGT for the upkeep of the offices they share, which includes a wrangle over parking, the final hurdle to clear.
LONDON - The London Evening Standard has recorded a debut average issue readership of 1.37m since it became a free newspaper, according to figures from the National Readership Survey (NRS) today (3 February).
Our role is to ensure the commercial success of Wired magazine by selling display advertising space to media agencies and clients.
JCDecaux has launched a new division - JCDecaux London - to sell across its entire outdoor London portfolio, led by former director of agency planning David Lambert in the new guise of director of London.
Success of entertaining ad campaigns may prove the lifeline companies need to survive recession.
LONDON - Experiential marketing looked set to become one of the biggest growth areas in marketing, but will the economic climate cause a shift away from spending in this area?
LONDON - A new "third space" has emerged in which advertisers can target consumers. So how can brands effectively engage with this digital out-of-home audience during their valuable downtime?
LONDON - Airport advertising has come a long way. Operators are increasingly open to the opportunities offered by digital and static media and are starting to design sites into the fabric of their buildings.
