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Ex-Slice duo Will Mould and Paul Stanway launch XYZ

Two former heads of Mischief's experiential arm have founded their own agency.

Lucre's Mark Jackson takes head of technology role at Memac Ogilvy

Lucre's corporate head Mark Jackson is to leave the company to take a role as head of technology at Memac Ogilvy.

Natural Hero sports brand brings in Ramarketing

Newcastle-based Ramarketing has been appointed by sports recovery brand Natural Hero to boost its trade and consumer profile.

Next stop Rio de Janeiro

Following the resounding success of London 2012, all eyes are now turning to the 2016 Olympic Games in Rio. Kate Magee looks at what potential sponsors should consider.

Cancer Research UK seeks to embolden with rebrand

Cancer Research UK is undergoing a major rebrand this September in a bid to position itself as 'bolder and less clinical', while boosting fundraising by the public.

Why twenty-somethings are no longer the darlings of PR campaigns

Consumers in their twenties used to be a key focus for brands, but now marketers are casting their net wider. Alex Blyth looks at the reasons for the shift.


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