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Stella Artois Cidre pays tribute to the 'simple life'

Wim Wenders, the president of the European Film Academy, and Oscar-winning cinematographer Anthony Dod Mantle film this beautifully shot portrayal of "the simple life".

Fox's Biscuits hires top Dulux marketer Letty Edwards

Letty Edwards, the former lead UK marketer at Dulux, has been appointed marketing director at Fox's Biscuits, as the manufacturer moves its commercial team from Slough to Birmingham.

What marketers can learn from Generation Y

Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.

BT signs up as first partner of Olympic legacy charity Join In

BT is hoping to make "volunteering the next social movement", after signing up as the first commercial partner of the Olympic legacy charity Join in.

Ford uses 'Europe's Super Bowl' to push technology credentials

Ford is using what it claims is Europe's "Super Bowl" moment to kick off a new brand campaign to promote the range of technologies available with its vehicles.

Social Brands 100: how brands have become more adept at using social media

In 2012, brands became more adept at using social media and have achieved far greater levels of engagement, writes Gordon MacMillan.

Steve Sharp's legacy: The man who helped defeat Philip Green

Arguably no marketer has done more to shape a modern-day British brand than Steve Sharp. After almost a decade heading up Marks & Spencer's marketing he is bowing out gracefully from the bellwether retailer.

Lynx highlights Africa's 18th birthday with social graffiti

Brighton-based graffiti artists Pinky and Barney Chum101 used tweets using the hashtag #LynxAfrica18 to create a homage to Lynx Africa's coming of age.

Interflora legal victory over M&S signals new 'cautious' approach to keyword bidding

Brands are likely to be more cautious when bidding online for competitors' keywords and phrases following a key High Court ruling, according to a legal expert.

Top ten ads of the week

Counting down the ten most recalled ads, in association with TNS and Ebiquity.

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