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AOL launches marketing campaign for HuffPo UK launch

AOL is backing the UK launch of The Huffington Post with a major marketing campaign that encourages commuters to blog.

Campaign Promotion: Richard Desforges - Try something different

PHD's media director, Richard Desforges, believes The Plannertarium helped to change his entire agency's mindset and convinced a client to try something new, Jane Bainbridge writes.

Close-Up: Can ISBA model connect agencies and advertisers?

Industry figures reflect on the ISBA president's blueprint for more successful communications.

Close-Up: Young runners reclaim the streets with Nike GRID

Nike's brand engagement idea saw fun and competition rule over technology. W&K's Graeme Douglas explains the strategy.

Close-Up: IPA President's Medal for advertising's 'nice guy'

Nick Kendall, Bartle Bogle Hegarty's group strategy director, becomes a member of an elite group of two.

Close-Up: How Mindshare crashed the MIP party

Simon Willis explains why the media agency is taking on the big boys at developing programmes.

Close-Up: Are clients leading the way on digital?

Do agencies lack the digital expertise required by clients and risk being sidelined, John Tylee asks.

Close-Up: The Hot Seat - Martin Nieri, CMW

Name: Martin Nieri

Media Perspective: Integrating TV and digital offerings is agency challenge

All the hoopla surrounding the rise of online ad revenues has been accompanied by the caveat that one sector above all others, FMCG, remains immune to its charms.

Media Forum: Does Indy package add up?

Has the newspaper's recent relaunch been a success, Alasdair Reid asks.

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