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Weber Shandwick's Nicola Pallett moves on to Corporate Research Forum

31 Aug 2012 | by Matt Cartmell

Weber Shandwick's head of marketing and comms has left, in what is thought to have been a redundancy.

Red brought in by RootMetrics to help it become consumer champion

31 Aug 2012 | by Hannah Crown

The Red Consultancy has been taken on by mobile data company RootMetrics in an attempt to become a consumer champion for mobile users.

Havas unveils 8.4% increase in first half revenues

31 Aug 2012 | by Daniel Farey-Jones

Havas, the world's sixth-largest advertising group, has reported first half revenue of €829m (£657m), up 8.4% year on year.

Direct Line axes comedy ads for service-led approach

31 Aug 2012 | by Alex Brownsell

Insurance brand Direct Line is overhauling its marketing strategy in favour of a more serious, service-focused approach.

Robinson's Fruit Shoot returns with We're Back campaign

31 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Robinson's Fruit Shoot, the children's soft drink that was removed from shelves following a safety scare, is returning to TV with a marketing push that tells consumers, "We're back".

EDF withdraws fixed price tariff after marketing blitz

31 Aug 2012 | by Matthew Chapman

EDF Energy is in the process of withdrawing its fixed-price Blue +Price Promise tariff from sale following a surge in demand after a high-profile marketing campaign.

Bruce Willis to appear in Sky Broadband campaign

31 Aug 2012 | by Maisie McCabe

Bruce Willis is to star in a TV ad for Sky Broadband, as BSkyB ramps up the marketing for its internet service in the face of competition from Virgin Media and YouView partners TalkTalk and BT.

KLM in £1m Pack & Go tactical marketing drive

31 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Air France-KLM is launching a £1m tactical marketing campaign on Monday (3 September) for its KLM Royal Dutch airline, to boost long-haul business and leisure bookings from the UK.

EA Sports brings in Joe Hart and Messi for interactive Fifa 13 campaign

31 Aug 2012 | by Matthew Chapman

EA Sports is taking fans on a journey through a labyrinthine clubhouse, with cameos from Joe Hart and Lionel Messi, in its interactive Fifa 13 ad campaign.

Virgin shoots love story at 35,000 feet for in-flight film

31 Aug 2012 | by Loulla-Mae Eleftheriou-Smith

Virgin has shot a short film entirely at 35,000 feet, which follows a love story across its Atlantic, Australia and America airlines, to be screened on its flights from tomorrow (1 September).

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