A PR consultant has called on the industry to fight back against cost-cutting procurement procedures such as the growing trend of the reverse auction.
31 May 2012
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31 May 2012
| by John Owens
Members of LGcomms picked a new chairman during an annual conference in which outstanding PR efforts were met with awards.
31 May 2012
| by Hannah Crown
Lucre has been handed a consumer brief for 25-year-old greetings card brand Forever Friends.
This Week, Out and About attends the City AM Active Trader event and Newsworks Olympics shindig, gets charitable with Viacom, feels the Jubilee spirit with CBS Outdoor and Grazia, and goes to Smooth's Rumer gig.
31 May 2012
BETC London has created a spot for Pearl and Dean designed to demonstrate the power of picture and sound at the cinema.
31 May 2012
| by Hannah Crown
The Portland Hospital, the UK's largest private hospital dedicated to women and children, has appointed Weber Shandwick for a new consumer brief as it undergoes a £10m expansion.
American Express has partnered with Foursquare, the mobile check-in service, to enable its card members to get location-based offers from a number of UK high street brands including Tesco, House of Fraser, Nando's and Primark.
This week, Bitch does lunch, sings karaoke with Initiative and The Mirror, does the Jubilee with CBS Outdoor and gets down and dirty with Viacom and MTV.
RBS Group's head of group comms is leaving to take on a top role at WPP.