Consumers shun Black Friday and Cyber Monday as retail gimmicks
22 Dec 2011 | by Mark Ursell
Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.
With New Year approaching, many marketers will seek to profit from all the resolution making that goes on, writes Alice Dunn, marketing executive, Kantar Media.
Retailers planning to exploit Black Friday or Cyber Monday next year should tread carefully, writes Mark Ursell, CEO, Tpoll.
The television advertising market is expected to have grown by around 2% in 2011, with the biggest year-on-year rise achieved by Channel 5, while Channel 4 is expected to have performed the worst on a like-for-like basis.
Thorntons, the troubled chocolate maker, has today ( 21 December) issued a fresh profit warning, citing poor customer confidence and rivals' promotions as hitting its performance.
The major ad servers handle hundreds of billions of impressions, providing an invaluable resource in discovering what's working for digital advertisers, writes Ariel Geifman, principal research analyst, MediaMind.
Richard Desmond's Channel 5 is set to record a 27% lift in advertising revenue in 2011, despite tough trading conditions, completing a strong first year for commercial director Nick Bampton and his team.
John Lewis has reported its biggest weekly sales figures on record, bucking the downward trend across the retail industry.
Facebook's profits have doubled in 2011 and are set to hit $1bn (£645m) for the full year, as the social network nears its long-awaited stock market debut.
Technology products are dominating the list of the top 10 best-selling toys this Christmas, according to the latest figures from market research firm NPD.
UK consumers are set to spend £186.4m online on Christmas day this year, 12% more than last year, according to predictions from retail body IMRG.