LONDON - Blue State Digital, the agency that worked on Barack Obama's presidential campaign, has created an election website for Tony Blair as part of his effort to help Labour win a fourth term in office.
LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.
LONDON - The Sony Ericsson WTA Tour is launching a social media site which aggregates Facebook and Twitter content from popular tennis stars such as Maria Sharapova and Venus Williams.
LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls, for its hit show 'Come Dine With Me'.
LONDON - Tesco has reported its sales of rhubarb have doubled in the last week following a multi-million pound marketing campaign featuring cook Delia Smith and chef Heston Blumenthal.
31 Mar 2010
| by Arun Sudhaman
Grayling has restructured its global offering under the leadership of six new sector heads, in a bid to better leverage its industry expertise across markets.
LONDON - BBC One won the ratings war during the crucial 9pm to 10pm slot last night as 'Richard Hammond's Invisible Worlds' drew four million viewers.
LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst that could happen?" tagline to challenge people to risk embarrassing themselves to win money and ringtones.
LONDON - Marmite has debuted its two 'party election' ads online ahead of their first TV outing on Friday night - watch The Hate Party's Stop the Spread ad here.
LONDON - Google has blamed the "great firewall of China" for its abrupt loss of service in mainland China yesterday, but confirmed all its services are back up and running again today.