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Blue State Digital creates TonyBlair4Labour site

LONDON - Blue State Digital, the agency that worked on Barack Obama's presidential campaign, has created an election website for Tony Blair as part of his effort to help Labour win a fourth term in office.

Conservatives target people by salary on Match.com

LONDON - The Tories are using Match.com to get digital ads, championing their pledge to reverse Labour's plans to increase National Insurance, in front of people in the exact salary band their pledge affects.

Sony Ericsson women's tennis tour launches social media site

LONDON - The Sony Ericsson WTA Tour is launching a social media site which aggregates Facebook and Twitter content from popular tennis stars such as Maria Sharapova and Venus Williams.

Channel 4 renews wine brands sponsorship

LONDON - Channel 4 has secured a second year-long sponsorship deal with Constellation Europe's wine brands Hardys and Echo Falls, for its hit show 'Come Dine With Me'.

Delia Smith's Waitrose promotion boosts rhubarb sales in Tesco

LONDON - Tesco has reported its sales of rhubarb have doubled in the last week following a multi-million pound marketing campaign featuring cook Delia Smith and chef Heston Blumenthal.

Grayling unveils new global management line-up for six practice areas

Grayling has restructured its global offering under the leadership of six new sector heads, in a bid to better leverage its industry expertise across markets.

BBC One wins primetime war with Richard Hammond's Invisible Worlds

LONDON - BBC One won the ratings war during the crucial 9pm to 10pm slot last night as 'Richard Hammond's Invisible Worlds' drew four million viewers.

Dr Pepper moves into social media in latest 'What's the worst?' burst

LONDON - Coca-Cola is taking its Dr Pepper brand into social media, using its "What's the worst that could happen?" tagline to challenge people to risk embarrassing themselves to win money and ringtones.

Marmite election ads make debut appearance

LONDON - Marmite has debuted its two 'party election' ads online ahead of their first TV outing on Friday night - watch The Hate Party's Stop the Spread ad here.

Google is back in China but blames 'great firewall' for loss of service

LONDON - Google has blamed the "great firewall of China" for its abrupt loss of service in mainland China yesterday, but confirmed all its services are back up and running again today.

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