Diageo continues Film4 sponsorship
23 Dec 2008 | by Gemma Charles
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
LONDON - B&Q marketing and customer proposition director Jo Kenrick has left the DIY retailer after three years.
LONDON - Diageo Great Britain has extended its sponsorship of Film4 in a £2m deal in a bid to persuade consumers to drink spirits and mixers in the home.
LONDON - Peta, the animal rights charity that campaigns to get people to turn vegetarian, has hit back at the news that Burger King has launched a meat-scented fragrance with its own parody.
LONDON - The Body Shop has dropped Leagas Delaney as its retained ad agency as it moves all creative responsibilities in-house.
LONDON - Times Online increased its unique user traffic by over 5% in November to overtake MailOnline for third position among the national newspaper websites, according to the latest ABCe figures.
LONDON - Drinks giant Diageo has launched an integrated Christmas campaign encouraging whisky lovers to send e-cards featuring Scottish distillery paintings to their friends.
LONDON - Whittard of Chelsea, the 122-year-old speciality tea and coffee retailer, is reportedly holding last-second talks with potential buyers to avoid entering administration.
LONDON - E.ON is to review its £20m advertising account currently held by TBWA\London, which is expected to defend the account, Brand Republic can exclusively reveal.
LONDON - Coca-Cola is launching a new ad campaign for its Appletiser brand that will be appear, via atmAd, on 1000 cash machines at Tesco stores around the UK.
LONDON - Albion is urging people to stay in touch this Christmas with a new online banner for Skype.