Jacob's Creek in premium focus
21 Dec 2005
Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy rethink.
Tourism New Zealand has handed its £12m international media planning and buying to MindShare.
Jacob's Creek is to introduce a super-premium wine range in the UK as part of a global strategy rethink.
Coca-Cola is launching the latest stage of its Diet Coke tortoise campaign on Boxing Day with an execution based on the 'Diet Coke Love Life' creative featuring its Tort character.
Paul Deighton has been named chief executive of the London Organising Committee for the Olympic Games (LOCOG).
Product placement in UK TV programmes has come a step closer after Ofcom gave a cautious welcome to European Commission plans to relax restrictions.
Ryvita is to overhaul its core crispbread range to update its image and emphasise its health credentials.
Bacardi-Martini has handed the $160m (£90.3m) global advertising account for its rum brands to WPP's Y&R group following a protracted five-way pitch.
Five is preparing to make the first changes to its on-air identity since its radical 2002 relaunch, with the introduction of new idents.
IPC is poised to sell its ailing teen girls' title Mizz to niche publishing house Panini.
Visit Scotland is searching for commercial partners to help the country lure more visitors from England.