LONDON - Cereal Partners has shifted the Cheerios advertising account to McCann Erickson and given incumbent Saatchi & Saatchi a new global role to promote its kids-oriented brands.
LONDON – Trinity Mirror has turned to former News International executive Richard Webb to be managing director of MGN, responsible for the Daily Mirror, Sunday Mirror and The People.
LONDON – Aegis has said that its recent acquisitions will help its financial performance remain in line with expectations, offsetting weaker than anticipated adspend growth in Europe.
LONDON – Burger King has escaped censure over a television ad, which was criticised by some as tasteless for featuring a live cow that had been outfitted in the fast-food chain's logo.
LONDON - The paper is not even off the Christmas presents yet, but Harvey Nichols already has its eye on the winter sales with a new ad campaign reminding customers they had better be match fit to get the bargains they covet.
LONDON – A costly divorce has forced Sir Martin Sorrell, the WPP Group chief executive, to cash in £12m of shares in the British advertising giant he created.
NEW YORK - Google has confirmed it is to buy a 5% stake in AOL for $1bn (£569m), in a move that will make more AOL content available to Google users.
LONDON – British Airways is looking to use SMS for marketing and customer services in the future and has appointed mobile marketing agency Incentivated to implement the medium.
LONDON - Malt whisky drinkers are being encouraged to broaden their taste horizons in a DM campaign created by EHS Brann for Diageo.
LONDON – Virgin Holidays is launching a £1m ad campaign with an Elvis-like character named 'Doc Holiday', who is hoping to prescribe a cure for the post-Christmas blues.
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