Brunswick loses its lead in the deal value table after four years, but overall volume is up. Richard Carpenter says the top financial agencies' figures should herald a positive outlook.
It is more important than ever for PR to use sophisticated tools to prove its value, yet all too often PROs rely on gut feel. We examine four key areas in which audience research can be invaluable to agencies and in-house departments. In association with Tickbox.net.
PRWeek charts the people and events that have shaped the industry since 1984
The inaugural PRWeek /Manning Selvage Lee Marketing Managers Survey. 240 marketing managers, marketing directors and brand managers were contacted to determine their knowledge of, and involvement with, PR.
A guide to the PRCA's Consultancy Management Standard; designed to identify consultancies which can provide clients with a range of assurances on quality, delivery, professionalism and ongoing performance.
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