NEW YORK - Sara Lee, the conglomerate that owns brands as diverse as Playtex bras and Kiwi shoe polish, has consolidated its estimated $200m media buying and planning into Publicis Groupe media agency Starcom USA.
LONDON - Michael Howard, the Conservative Party leader, has told the media not to be bullied in the wake of the Hutton Report and reiterated his party's call for Ofcom to have a role in the BBC's affairs.
LONDON – Channel 4 is looking for some more upmarket contestants to appear on its car-crash TV hit show 'Wife Swap' and is advertising in Horse & Hound magazine to find them.
LONDON - ITV is planning to launch a third mainstream channel, targeted at those with an "appetite for drama" before the end of the year, Charles Allen ITV chief executive designate revealed today.
LONDON - Shares in outdoor advertising company Maiden Group dropped by over 9% this morning after it said that it would not meet the profit level forecast by analysts.
LONDON - Carphone Warehouse has appointed Naked Inside, the joint venture between Naked and Clemmow Hornby Inge, to handle its entire strategic planning business without a competitive pitch.
LONDON - The Aegis-owned media network Carat has launched a new corporate identity designed to reflect the changes the company has undergone over the past 16 years.
LONDON - Steamy goings on in the jungle between Jordan and Peter Andre, who last night shared a hammock, are helping to keep the ratings up for ITV's 'I'm a Celebrity... Get Me Out of Here!'.
NEW YORK - Bartle Bogle Hegarty New York has won a $30m account to create a one-off campaign promoting the safe use of SUVs in the US after a three-way pitch.
LONDON - The BBDO network is set to land the £40m global Braun business after Lowe London decided not to repitch for the Gillette-owned brand.
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