LONDON - Following Microsoft's decision to shut its MSN chatrooms last week over child safety fears, the boss of one prominent chat site, alleged to be 'littered' with sexually explicit messages, has said that chatrooms are impossible to regulate.
LONDON - Volkswagen has turned to viral marketing to get its latest advertising seen, after fears that the commercial, which features a young girl saying 'bollocks', may upset some viewers.
LONDON - Capital FM has finally sorted out its pressing problem of finding a worthy successor to the popular breakfast presenter Chris Tarrant, by appointing former 'Big Breakfast' host Johnny Vaughan.
LONDON – Mail-order book club BCA has appointed The Preference Service to undertake the largest and most in-depth research of its customer base.
LONDON – Center Parcs has enlisted Prolog to handle brochure request and fulfilment as part of its strategy to help guests have a relaxing and stress-free break at its venues across the UK.
LONDON - Parcel delivery and logistics firm FedEx is using a mock DVD to demonstrate the fanatical dedication of its couriers in a mailing to the UK film industry to try to increase its business in this sector.
LONDON - Online insurance firm Esure is piloting two animated personalised email marketing campaigns to encourage new customers to sign up for its car and home insurance services, not featuring Michael Winner.
PRAGUE: Czech power utility CEZ is staging a PR pitch as part of an ongoing revamp of marcoms strategy at the electricity generation and distribution giant.
OAKBROOK, IL: Fast-food giant McDonald’s has teamed up with TV star Oprah Winfrey’s personal trainer in a bid to demonstrate a commitment to healthy foods and physical fitness. Bob Greene is promoting the burger giant’s new salad-based ‘Go Active’ Meal.
HONG KONG: Hong Kong’s inward investment body InvestHK is nearing the end of a PR pitch process.
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