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Google begins testing new book service with publishers

LONDON – Google has quietly begun testing a new service, dubbed Google Print, with publishing firms, which will pull together reviews and excepts from novels.

Expedia European marketer Shaw in shock departure

LONDON - Expedia, one of Europe's top three online travel firms, has lost its European marketing director, Beverly Shaw, after less than three weeks in the role.

Discovery signs international mobile deal with Vodafone

LONDON – Discovery Networks International has signed its first international mobile deal with Vodafone, which will see it provide images and ringtones from its diverse family of channels.

Portland Holidays Direct launches Crackermatic viral

LONDON - Portland Holidays Direct is launching a unique Christmas online viral campaign dubbed Crackermatic.

NEWS BRIEF: National Express appoints E3 Media

National Express has appointed E3 Media to develop a microsite, providing the travel operator's airport customers with online booking facilities and travel information. The site is part of a 1m campaign to promote the airport service, which transports passengers to seven UK airports.

NEWS BRIEF: IVillage launches press campaign

IVillage, the web site aimed at women, is launching a press campaign in women's magazines, including She, Cosmopolitan, Red, New Woman and Marie Claire on January 1. Creative, by Team Saatchi, features questions that can be answered on the web site by experts and members of the iVillage community.

NEWS BRIEF: Friends Reunited teams up with Ask Jeeves

Friends Reunited has teamed up with Ask Jeeves to include a branded search engine on its web site. Ask Jeeves has similar agreements with Tesco.net, Streetmap and Lycos.

NEWS BRIEF: Virgin Atlantic to launch dedicated web site

Virgin Atlantic is launching a dedicated web site to track the progress of adventurer Steve Fosset's solo balloon flight around the world. The site, being developed by Conchango, will launch in February.

London 2012 appoints Haymarket and Syzygy

The London 2012 Olympic bid company has finalised its list of main marketing suppliers, hiring digital agency Syzygy to launch a campaign portal and Haymarket Customer Publishing to produce a brochure for stakeholders.

STOP PRESS: Latest figures from IAB

The revival of the online advertising sector has continued with the latest figures from the Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers revealing that it now has a 2% market share and will be worth more than 300m by the end of the year.

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