The media revelled in the news that McDonald's had failed in its attempt to ban McChina during a week which saw the big brands change their names, writes Jennifer Whitehead in this week's round-up of brand news.
LONDON - Vizzavi, the Vodafone and Vivendi internet portal mobile, is abandoning its reliance on mobile delivery to expand into other platforms as the two firms renegotiated the terms of their joint venture partnership.
LONDON - Beeb.com has signed a content deal with Teletext, which will give users of the BBC's commercial internet portal access to the text service's flight and holiday offers.
LONDON - A US bankruptcy court will rule today whether Excite@Home will be shut down, leaving more than one third of US broadband users without a service.
LONDON - United Business Media indicated no signs of recovery in the US advertising market as it reported a 41.5% decrease in ad page volumes for October.
LONDON - US cable magnate and Liberty Media chairman John Malone could have a fight on his hands in his bid to buy some of the assets of Deutsche Telekom, as German competition authorities prepare to block the 3.4bn deal.
Castrol, the BP-owned oil brand, has consolidated its global media account, worth an estimated 120 million, into MindShare Worldwide. It has also appointed the sister WPP creative agency, Ogilvy 15 million European advertising account into FCB and Springer 50 million pan-European media...
Ernest 2.5 million through Mountainview. The direct marketing review is at an early stage with Ernest & Julio Gallo currently constructing a pitchlist. Ian Belcher, E&J Gallo's marketing controller, was unavailable as Campaign went to press. E&J Gallo wines are the tenth largest...
Mars is carrying out a review of its 50 million UK media planning arrangements. The confectionery, food and pet care giant is expected to centralise media planning into one agency in the UK. However, agency sources have told Campaign that the UK review may develop into a review of Mars'...
The maverick director Tony Kaye, as famous for his colourful character as for his awards, is folding his London office to join RSA Films. Kaye, who lives and works in Los Angeles, is poised to sign a deal with RSA for representation in the UK and Europe. He will continue to represent...
to remove filters