KP Foods is undertaking a radical overhaul of its Phileas Fogg premium snack food brand that will remove the Phileas Fogg character from its advertising and packaging. The company will relaunch the brand in May with a multi-million pound above-the-line campaign by Publicis. Rob Devonport,...
BT LookSmart, the search engine and online business directory, has appointed Jannie Cahill as top marketer in its drive to build brand recognition and hit its target to be profitable next year. Cahill takes up the post of marketing manager and reports to the company's chief executive Martin...
Peter Werth, the men's fashion brand, has appointed Clemmow Hornby Inge to its 1m advertising account as it attempts to boost brand awareness among its target 18- to 35-year-old audience. Peter Werth positions itself as a provider of stylish but affordable clothing. It makes suits, shirts,...
Gas and electricity provider Seeboard Energy is embarking on its largest marketing push since deregulation in 1998. The campaign will aim to shift the brand away from a price-led approach. The integrated campaign through Archibald Ingall Stretton (AIS) includes TV, outdoor, press, direct...
UK Athletics is seeking 1.2m for the title sponsorship of the bulk of its grass-roots athletics programmes. The decision comes as part of an overhaul that will allow a commercial partner to tap into government efforts to get young people involved in the sport. The governing body is working...
Nescafe is unveiling a new advertising campaign in the New Year as part of its 30m relaunch of flagship brand Nescafe Original. Created by McCann-Erickson, the first execution, called 'Hairy Old Cortina', breaks on January 14 and features Charles the funky coffee drinker. While drinking a cup...
Nearly two-thirds of Britons over the age of 16 say they are planning to take a holiday abroad next year. In spite of the slump in holiday and travel bookings following the September 11 terrorist attacks, a survey by Taylor Nelson Sofres for Marketing shows a total of 61% will take a trip...
BSkyB faces a fine of up to 230m and a rethink of its distribution strategy after the Office of Fair Trading (OFT) suggested this week it had breached competition laws. The OFT said it proposed to rule that BSkyB has abused its dominant position in the market in the way it priced its premium...
Swiss luxury watchmaker Tag Heuer has re-appointed TBWA BDDP to its worldwide advertising account, worth 2m in the UK. The appointment of the Paris arm of TBWA follows Jean-Marc Lacave's arrival as managing director of Tag Heuer earlier this year. Lacave moved from parent company...
The Automobile Association has appointed M 10m advertising account with a brief to revolutionise the brand over the next 12 months. M 30m direct marketing business, focusing on membership recruitment and building relationships with customers. Earlier this month, the AA signed a...
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