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British Gas unveils new ad

21 Dec 2000

British Gas Services will next week unveil the new ad in its campaign to make Jake the Penguin a national cult figure. The ad, which breaks on December 27, aims to build on previous work promoting the brand s central heating services. It features Jake speaking to the camera while snow falls on his head....

Coke poised for pounds 3m Oasis push in 2001 via TBWA

21 Dec 2000

TBWA/London is to spearhead Coca-Cola GB s relaunch of its Oasis fruit drink in 2001, as the soft drink company embarks on a marketing blitz with a raft of new products.

Nortel Networks to review pounds 34m global business

21 Dec 2000

Nortel Networks, the telecom products and broadband network company, is reviewing its dollars 50m (pounds 34m) global advertising business currently held by the True North network.

Lloyds TSB axes eight in Evolvebank rethink

21 Dec 2000 | by JOANNA WITT

Lloyds TSB has axed eight UK marketing roles for Evolvebank, after announcing that it is abandoning plans to launch the online brand in the UK.

Harrods chief quits after six months

21 Dec 2000 | by BEN ROSIER

Harrods director of marketing and strategic planning, Ed Whitehead, has left the company less than six months after he joined from Boo.com.

Time introduces Dr Apocalypse in pounds 5m ads by HHCL

21 Dec 2000

The Time Group has created two new fictional characters, the evil genius Dr Apocalypse and his trusting but ugly sidekick Igor, to appear in a new pounds 5m advertising campaign to support its Time Computers brand.

Alzheimer's body hunts agency for awareness work

21 Dec 2000

The Alzheimer s Society is planning its first brand awareness advertising in the new year and has approached several agencies to pitch for the business.

Nickelodeon UK poaches Turner marketing chief

21 Dec 2000 | by POPPY BRECH

Kids channel Nickelodeon has poached Turner Broadcasting s marketing chief Nicky Parkinson for the role of managing director.

Don Joly stars in TV campaign for E4

21 Dec 2000

Trigger Happy TV s Don Joly is the star of the TV launch campaign for E4, the new entertainment channel, which goes on air on January 18. Joly, who wrote the ads and whose second series will be screened on E4, is helping to position the channel as young, risky and intelligent, according to Dan Brooke,...

NEWS BRIEFS

21 Dec 2000

McVitie s is to launch two brand extensions, Penguin Flipper Dipper and Mini BN, as it looks to take a bigger slice of the fast-growing children s biscuit market. The manufacturer says that kids brands represent 6% of the total biscuit sector, yet children eat 26% of all biscuits consumed. The launches...

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