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Walkers to back fantasy World Cup competition

Walkers Crisps is to sponsor a World Cup version of the Daily Telegraph s Fantasy Football competition in order to boost its presence during the tournament.

BA global bank set for take-off

British Airways is on the verge of setting up an international banking operation.

Pepsi chief quits to return home

Soren Mills, the Pepsi marketing director who tried to take on Tango with the launch of Mountain Dew, is leaving the company to return to the US.

Space agency explores image boosting plans

The European Space Agency (ESA) is courting controversy by using taxpayers money to run an image-building campaign.

Littlewoods in ad agency talks for Index brand

Littlewoods is talking to five advertising agencies about launching a pounds 4m campaign for Index Home Shopping and Index Extra.

STOP PRESS

National Savings has appointed direct marketing agency Evans Hunt Scott to work alongside the brand s current DM agency GGT Direct.

McWilliams lands Debonair task

Debonair has placed its pounds 1.5m advertising account with the McWilliams Partnership. It is thought that the airline is keen to take advantage of the public s interest in cut-price airlines, following the dispute between British Airways and EasyJet over BA s launch of Go.

Pillsbury ads to take over break

Food giant Pillsbury will today roadblock a TV ad break to flag up its portfolio of brands and raise morale within the company, which recently became part of the Diageo conglomerate.

Harley job for Russell

Rover Group s former marketing director, John Russell, has re-emerged as motorcycle manufacturer Harley-Davidson s new vice-president for Europe.

Virgin Cinemas to offer ads on foyer television

Virgin Cinemas is to offer advertisers the chance to target cinema-goers via a new TV service, which will be broadcast on monitors in all its foyers.

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