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Nestle has appointed an insider as marketing director for its UK confectionery arm to recover market share from rivals Cadbury and Mars.
British American Tobacco is to buy the British Formula 1 team Tyrrell and will announce its five-year pounds 300m investment in the sport just days before Europe s health ministers meet to decide the future of tobacco advertising.
Guinness Brewing Great Britain is to axe the Black and White advertising campaign launched nearly two years ago, and has called a creative pitch to decide on the future advertising strategy for the Guinness brand.
Controversial lads mag FHM is to plough pounds 5m into a spring ad blitz and has appointed Bartle Bogle Hegarty and its media arm Motive to handle the campaign.
Only months after British Airways infuriated traditionalists by dropping the British crest from its livery, the airline is to similarly overhaul its customer-service style, replacing British formality with a more multi-cultural approach.
Ford s new UK marketing director is Andrea Formica, previously managing director of Ford Italy. She replaces Tom Pallister, who becomes customer services director. He in turn replaces Bernard Judge, who takes up the newly created role of distribution strategy director to look after the Ford dealership...
Allied Bakeries, the UK s largest bread producer, has appointed Optimedia to handle its pounds 5m media account.
Mark Furlong, Eurostar s launch marketing director, has left the company to take up a troubleshooting role at Virgin Group s rail operation, Virgin West Coast.
ITV has shortlisted three agencies for its pounds 5m advertising account, ahead of the expiry of the current contract with M&C Saatchi in the New Year.
Fuller Smith s famous call to arms speech.
