Young and Rubicam has been appointed by Sega Europe to launch the games giant into the PC CD-Rom market with the July release of Virtua Fighter, one of Sega s top arcade games, in the new format.
Samsung has briefed two agencies about a massive branding campaign that it is planning to launch across Europe in a make-or-break move to take on its big Japanese rivals, Sony and Panasonic.
Bartle Bogle Hegarty and its media arm, Motive, have snatched Golden Wonder s full-service ad account from Ogilvy and Mather, the incumbent on the business for the past five years.
First Direct is gearing up to review its pounds 6 million media account out of Pattison Horswell Durden.
TBWA is understood to have landed the pounds 25 million advertising task to raise awareness of the new Fujitsu brand of personal computers in Europe after a three-way pitch.
WCRS has made a dramatic bid to win the centralised media business of Rover and BMW by teaming up with Initiative Media to compete for the pounds 65 million account.
Trebor Bassett s roster agencies, Leagas Shafron Davis and WCRS, could be in line for an extra slice of the confectioner s advertising business following the acquisition by its parent, Cadbury Schweppes, of the sweets company, Craven Keiller.
Maher Bird Associates has secured a place on the Central Office of Information s agency roster with the launch of an earnings top-up scheme for the Department of Social Security.
Arc Advertising has increased the pressure on the Sunday Business, with which it parted company last month, and served a writ demanding that the paper pay its bills.
The International Fund for Animal Welfare has chosen GGT to handle its pounds 1 million advertising account.
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