NEWS: Pentax shares gold honours with Levi’s at Campaign Press
29 Mar 1996 | by JANE AUSTIN
K Advertising and Bartle Bogle Hegarty won the top gold awards at the Campaign Press Awards on Wednesday.
Zenith Media has scooped the media planning and buying account to launch Abbey National s new General Insurance division after a three-way pitch.
K Advertising and Bartle Bogle Hegarty won the top gold awards at the Campaign Press Awards on Wednesday.
Co-operative Retail Services, the second largest co-operative retailer, is adopting an aggressive marketing stance and talking to agencies about stronger brand advertising right across the board for its four chains.
Selfridges is in the throes of seeking a new agency, following the appointment of its incumbent shop, Saatchi and Saatchi, to work on the pounds 4.5 million Bhs account last week.
The Discovery Channel Europe has chosen Bates Dorland to help the educational satellite TV station appeal to a wider audience as a source of entertainment rather than just information.
YMG Carat has been rocked by the loss of its pounds 6 million slice of Sterling Healthcare work following SmithKline Beecham s decision this week to centralise its pounds 34 million UK media account into MediaCom.
Barker and Ralston is tipped to pick up a planned pounds 1 million push by HP Information to market an online car history service to UK consumers.
Ammirati Puris Lintas is to restructure its worldwide media operations, strengthening the in-house media resource at each of its creative agencies and developing its media network, Initiative Media, into a global brand.
A furious row has erupted between MTV Europe and major poster contractors over MTV s cheeky launch tactics for its new magazine, Blah Blah Blah, which involved defacing existing poster sites with blah blah blah speech bubbles.
ITV sales houses were accused this week of selling airtime for children s ITV on a national basis, in what many agencies fear could be the beginnings of a joint network sell-off of all off-peak airtime.