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THIS WEEK: Brand manager numbers rise as senior jobs dive

29 Feb 1996 | by KEN GOFTON

Companies have dramatically increased their number of brand managers, while the number of senior marketers has tumbled, according to exclusive research released to Marketing.

THIS WEEK: Clubcard move fuels price war

29 Feb 1996 | by JULIAN LEE

Tesco is planning to step up the petrol price war by throwing its Clubcard into the fray against the major fuel companies.

THIS WEEK: CCSB demands industry shifts cut-price focus

29 Feb 1996 | by SHARON MARSHALL

Coca-Cola & Schweppes Beverages plans to end its price wars with soft drink rivals and move spending into increased advertising and brand building.

THIS WEEK: Cott works on sober-up wonder

29 Feb 1996 | by SHARON MARSHALL

A sober-up drink that neutralises alcohol in the bloodstream is being tested by Cott Europe, the firm that makes own-label cola for Virgin and leading supermarkets.

THIS WEEK: Express boosts rebranding with pounds 10m campaign

29 Feb 1996 | by ANNA GRIFFITHS

The Daily Express is planning a pounds 10m advertising push behind its revamp during the spring, which will attempt to change its image and attract younger readers.

THIS WEEK: Sainsbury’s extends vouchers

29 Feb 1996

Sainsbury s is extending its school equipment promotion to allow customers to collect vouchers for every pounds 10 spent in the store.

THIS WEEK: Great Western on twin tracks,

29 Feb 1996 | by JAMES CURTIS

Great Western, the UK s first privatised InterCity train operator, is launching a range of new customer-focused initiatives backed by a pounds 4m advertising spend.

THIS WEEK: Indies gain Air Miles

29 Feb 1996

Major brand manufacturers have joined forces to push sales through independent outlets - by offering retailers Air Mile awards in exchange for sales data.

THIS WEEK: Ban on bingo TV ads to be lifted

29 Feb 1996

Bingo clubs and casinos should soon be able to market themselves more effectively, following the publication on Tuesday of the government s white paper on gambling deregulation.

THIS WEEK: ‘Predatory pricing’ under threat

29 Feb 1996

Retailers and brand owners could be prevented from discounting products for more than one month at a time if new legislation reaches the statute book.

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