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No 65: The Hidden Persuaders

23 May 2013

Ask people if they have read a book about advertising and chances are they will name The Hidden Persuaders. Since it was first published in 1957, Vance Packard s Orwellian portrait of ad people probing the unconscious desires of consumers has shaped a widespread view of an industry skilled in the...

The agency that became a film studio

23 May 2013

Gravity Road fed on the imagination of ordinary consumers in its campaign for Bombay Sapphire, Mark Boyd explains.

Luke Williamson, co-founder, Fabula

23 May 2013

How did you get into fashion? I got into collecting denim a long time ago when I used to shop in American Classics on the King s Road [in Chelsea, London] and rifle around looking for old Redlines. I used to skateboard in them, which is a bit crazy, looking back. I ve always been into clothes and particularly...

Volkswagen changes gear under McLeod

23 May 2013

VW's advertising has evolved as the brand has grown market share, its UK marketing chief tells John Tylee.

Great ideas don't require bravery

23 May 2013

Ad agencies are holding themselves back by pandering to their clients' misguided fear of rocking the boat, when the biggest risk is their work not being noticed at all, Chris Hirst writes.

Sousa plots launch of Mother office in Brazil

23 May 2013 | by James Swift

Mother has promoted the creative director Gustavo Sousa to partner and tasked him with planning the launch of an office in Brazil.

A total eclipse of the media rationale?

23 May 2013 | by Sue Unerman

Britain's Eurovision dreams have been dashed again. No great surprise that Bonnie Tyler's song came 19th out of 26. That won't have caused a total eclipse of the national heart.

Don't outlaw kids' ads, industry tells Miliband

23 May 2013 | by Our Parliamentary correspondent

The advertising industry is to urge Labour to drop plans to include a Swedish-style ban on advertising to children in its manifesto at the 2015 General Election.

On the Campaign couch

23 May 2013 | by Jeremy Bullmore

What do you make of the latest pressure group, Leave Our Kids Alone, which wrote to The Daily Telegraph calling to ban ads aimed at children under 11 years old? Oh dear. When suggestions such as this are so manifestly well-intentioned, you voice your reservations at personal risk. It seems difficult...

Rolls-Royce kicks off global creative pitch

23 May 2013 | by Louise Ridley

Rolls-Royce, the luxury car brand owned by BMW, is reviewing its global advertising business, currently held by Partners Andrews Aldridge.

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