What marketers can learn from Generation Y
23 May 2013 | by Tokunbo Ajasa-Oluwa
Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.
Obesity is a serious issue; child obesity even more so. There is no debating the fact this is a problem which needs addressing head-on.
Paid internships are a great way to inject the wisdom of digital natives into a business, writes Tokunbo Ajasa-Oluwa, head of GoThinkBig.
Britain's Eurovision dreams have been dashed again. No great surprise that Bonnie Tyler's song came 19th out of 26. That won't have caused a total eclipse of the national heart.
What do you make of the latest pressure group, Leave Our Kids Alone, which wrote to The Daily Telegraph calling to ban ads aimed at children under 11 years old? Oh dear. When suggestions such as this are so manifestly well-intentioned, you voice your reservations at personal risk. It seems difficult...
Every week, the O2 account team starts with a vow to steer clear of the VCCP biscuit cupboard in favour of the fruit bowl.
The first agency I worked in, there were no computers. And now there are planning directors who don't remember a working life without iPhones.
I meet my colleague Dan Brooke at Horseferry Road at 9am and then cycle to Newhaven as part of our training for a charity ride to Paris next month.
Peter Bogdanovich tells a story, recently cited in The New Yorker, about receiving a phone call from Cary Grant. The actor chastises his protégé for banging on about his relationship with Cybill Shepherd.
This week, a CEO confided in me: "It's weird how both 'advertising' and 'PR' have become limited, old-fashioned and dirty words." And to this we could add "direct" and "billings" - all terms that have dominated the pages of this title for decades.
As exercises in cynical media manipulation go, the announcement that Channel 4 had organised a long-term tie-up with Cancer Research UK seemed to be among the most brazen.