The UK is among the world's Top 10 leading digital markets according to new comparisons of size, adoption and ad spend, compiled, for the first time, by ZenithOptimedia.
We examine the biggest trends from the latest census data and how the insight they provide will influence the country's marketers in 2013 and beyond.
Retailers were given a much-needed boost last weekend after footfall in shops around the country increased 1.5% year on year, according to Experian.
ZenithOptimedia has again cut its forecast for UK adspend growth and expects the TV market to contract 1% next year.
A string of British agencies have set up shop in New York recently, but success is far from guaranteed. Kate Magee looks at how the market differs from the UK and gets some tips from those who have made it.
Q3 income rockets 25 per cent to set a new quarterly record.
UK adspend grew 3.8% year on year in the second quarter of 2012, beating forecasts by nearly 1%, according to data from the Advertising Association (AA) and Warc.
Asia-Pacific is expected to overtake North America to become the biggest regional ad market by the end of 2014, fuelled by an expansion in digital advertising and growth in China, new research suggests.
ZenithOptimedia has cut its forecast for UK adspend growth this year from 3.5% to 2.2%, due to a worse than expected outturn for newspapers and television.
The Eurozone's travails will dampen global adspend growth this year, despite the recovery in North America gathering steam, according to ZenithOptimedia, which has downgraded its forecast for a second time.
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