to remove filtersTablet editions 'reinvigorating' print magazine brands, PPA claims
13 Nov 2012 | by Nick Batten
Tablet editions of magazines are complementing rather than cannibalising print editions, according to research conducted by magazine trade body PPA.
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"Decoded" by Phil Barden
01 Apr 2013 | by Rory Sutherland
Rory Sutherland, vice-chairman, Ogilvy & Mather UK, reviews "Decoded: The Science behind Why we Buy".
Paul Evans on launching Xbox's Kinect Star Wars game
31 Oct 2012 | by Arif Durrani
Promoting the launch of Microsoft's multi-market videogame Kinect Star Wars earlier this year relied on a marketing strategy focused on creating buzz around social media, supported by media agency UM, says Paul Evans.
TUI Travel commits to 'greener' holidays
28 Aug 2012 | by Loulla-Mae Eleftheriou-Smith
TUI Travel, the company behind holiday brands Thomson and First Choice, has revealed a three-year sustainability strategy to deliver 10 million "greener and fairer" holidays and to become Europe's most fuel-efficient airline operator.
Ditching flu awareness ads contributed to more deaths, paper claims
17 Apr 2012 | by Daniel Farey-Jones and Emma Powell
A "laissez-faire" Government approach to flu, including the cancellation of a public awareness campaign, contributed to an increase in deaths, according to a scientific paper authored by the former chief medical officer.
Arif Durrani: Is marketing at a crossroads?
14 Mar 2012 | by Arif Durrani
Unilever's Keith Weed appeared to strike a chord this month when he peppered his keynote address at the Advertising Association's Lead 2012 summit with calls for a more responsible approach to marketing.
Sport: Yacht race sails into the mainstream
16 Feb 2012 | by John Owens
Velux 5 Oceans hired Hill+Knowlton Strategies to promote its nine month around-the-world race.
Entertainment: Film fans sent on troll-hunting mission
16 Feb 2012 | by John Owens
Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
TalkTalk defies BT complaint with new safety campaign
05 Jan 2012 | by Matthew Chapman
Telecoms firm TalkTalk is reacting to the ban slapped on its campaign claiming to offer the UK's safest broadband, by launching a new push with adapted wording.
Competition Commission consults on BSkyB's grip on movies
22 Nov 2011 | by Maisie McCabe
The Competition Commission (CC) has consulted on two more remedies that could lead to BSkyB losing its grip on the exclusive rights to broadcast movies from the six major Hollywood studios.
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