Coca-Cola owned coconut water brand Zico has hired British singer songwriter Jessie Ware for the brands' largest UK campaign to date.
Be On, AOL's global branded content business, has formed a partnership with Realeyes, an emotional-testing platform that claims to be able to measures how people feel and react when they view branded video content.
It is impossible to ignore the hype around Snapchat, but is it more appropriate for sexting than branding, asks Nicola Kemp.
Imitation is the sincerest form of flattery, but will Facebook adopting Twitter-style hashtags work as effectively on its closed platform?
Facebook has introduced clickable hashtags to drive more conversations on its site as it copies another design feature popularised by rival social network Twitter.
Lean Mean Fighting Machine has picked up a global digital brief from Unilever, the owner of Flora, to promote the margarine category.
Laura Bryant, European brand manager for Kellogg's Krave, has told Marketing of the growing importance of social media in marketing products to a teenage audience.
Around half of consumers find digital ads invasive, distracting and annoying, although they are more popular in the UK than in France and Germany, according to results of a study unveiled by Adobe today.
Twitter has provided more evidence of the power of its paid-for Promoted Tweet service after Beyonce's tie-up for Pepsi Max resulted in a 20.8% average engagement rate and more than 150,000 mentions.
Goodyear Dunlop Tyres has hired the Omnicom-owned digital marketing agency Critical Mass to handle its social media community management, strategy and creative across EMEA.
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