AKQA, Topshop and Bodyform triumph at Rev Awards 2013
20 May 2013
AKQA was awarded Digital Agency of the Year, Topshop won Digital Brand of the Year, and SCA's 'Bodyform: The Truth' viral scooped the Grand Prix at this year's Rev Awards.
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Metro launches gaming site with £1.9m ad campaign
22 May 2013 | by Priyanka Mehra Dayal
Metro, the free newspaper owned by Daily Mail & General Trust, is backing its new online gaming platform, Metro Play, with a £1.9m national ad campaign using the tagline "More rewarding ways to Metro Play".
IAB reports 2012 boom in affiliate marketing spend
22 Jan 2013 | by Matthew Chapman
Affiliate marketing is undergoing a 'boom' in the UK according to new figures, with a total investment of more than £800m last year delivering £9bn in sales.
Think BR: Mindshare's 14 predictions for digital marketing in 2013
10 Jan 2013 | by Mindshare
Media agency Mindshare gives its predictions for the year ahead.
The Revs gear up to celebrate UK digital marcoms excellence
05 Dec 2012 | by Staff
The Rev Awards are set to launch next year, celebrating the ingenuity and imaginative use of technology in the UK's digital marketing communications industry.
Comment: Dave Katz on digital
24 Oct 2012 | by Dave Katz
Dave Katz, UK managing director at Ybrant digital, warns marketers not to become complacent about digital media in all forms, as the sector still has plenty of curve balls to come.
Newspaper sites' Olympic coverage 'more popular than Twitter'
28 Aug 2012 | by Nick Batten
Nearly three in 10 online adults went to newspaper websites to follow the Olympics, surpassing Twitter and Facebook, according to new research commissioned by newspaper marketing body Newsworks.
Trend report: Media looks to recruit future skill sets
04 Jul 2012 | by Mark Banham
As media recruitment shifts to new skill sets in media including data analytics, tech functions and increasingly entrepreneurial thinkers direct from start-ups, Mark Banham asks, is the media industry in a good position to attract this new breed of employees?
Adap.tv launches third-party video apps hub
31 May 2012 | by Daniel Farey-Jones
Video ad exchange Adap.tv is launching a hub allowing buyers and sellers to manage third-party video ad technologies through its own Adap.tv console.
Think BR: Google spoiled the fun
30 May 2012 | by Dan Pearce
Every change to Google's search algorithm over the past three years has made it that much harder for the affiliate, writes Dan Pearce, director, Have You Seen.
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