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Topshop to host 'secret pop-up gigs' for Kate Bosworth collection

16 May 2013 | by Matthew Chapman

Topshop will put on "secret pop-up gigs" around the world this summer to push its music-festival inspired fashion range designed by Hollywood star Kate Bosworth.

Hibu targets retail giants Amazon and Tesco

10 May 2013 | by Matthew Chapman

Hibu, the rebranded owner of Yellow Pages, has launched a product that it hopes will steal customers from retail giants Amazon and Tesco.

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.

Samsung first brand to sign up to AOL's branded content business

01 May 2013 | by Matthew Chapman

Samsung has signed up as the UK launch advertiser of Be On, a global branded content business owned by AOL, with a major digital push to support its Galaxy S4 smartphone.

Asda launches weather-dependent campaign for summer clothing push

30 Apr 2013 | by Matthew Chapman

Asda is running a digital campaign for its George clothing range that will "respond immediately" to changes in the British summer's unpredictable weather.

Rev Awards: Do you remember your first time?

29 Apr 2013 | by Staff

Ahead of this year's Rev Awards, we asked some of the judges to talk about their first time.

Connected Campaign of the Month: O2

26 Apr 2013

The telecoms provider leveraged Facebook's mobile products to drive awareness and discovery of its new app, O2 Tracks.

Meet the new generation of restaurant brands outsmarting the establishment

25 Apr 2013 | by Vikki O'Neill, freelance marketing consultant

Former Giraffe and wagamama lead marketer Vikki O'Neill (below, left) outlines how new restaurant chains are leading the way in using social to create an explosion in brand awareness and loyalty.

Porsche "the power of balance" by Karmarama

18 Apr 2013

Porsche is promoting the launch of its Cayman model with a digital campaign. The work, by Karmarama, is a marked switch for Porsche, which traditionally focused on press and outdoor activity. The content design agency Somethin Else created a series of computer games that invite users to test their...

KLM "claim your place in space" by Rapp and Tribal DDB Amsterdam

10 Apr 2013

KLM has launched a campaign to promote its offer to send a competition winner into space. Rapp, in conjunction with Tribal DDB Amsterdam, designed the website for the competition. The website contains an interactive movie that allows users to guess where a balloon released into the atmosphere by KLM...

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