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Dove's campaign for real beauty returns after two-year gap

18 Apr 2013 | by John Reynolds

Unilever is returning its high-profile 'Real Beauty' campaign to TV screens for the first time in two years, with an ad recognising and celebrating women's "beauty spots".

PeerIndex to offer 'authentic word-of-mouth at scale'

27 Feb 2013 | by Nicola Clark

Social influence company PeerIndex is launching a new service designed to drive word of mouth marketing on social networks in exchange for perks and discounts.

Coca-Cola, BSkyB and Cisco to discuss sustainability at inaugural summit

16 Jan 2013 | by Staff

Coca-Cola, BSkyB, Cisco, and Siemens are among those brands who will discuss sustainable solutions as part of this month's Sustainable Events Summit.

Counting down 2012's finest Marketing Moments

10 Dec 2012 | by Nicola Kemp

Nicola Kemp unveils the top marketing moments of the past 12 months.

Marketing gears up to unveil Agency of the Year 2012 winners

07 Dec 2012 | by Gemma Charles

In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.

Marketing unveils its Agency of the Year 2012 shortlists

21 Nov 2012 | by Gemma Charles

Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.

Field marketing: coping with the data deluge

16 Nov 2012 | by Rob McLuhan

The digital revolution has brought with it significant volumes of data, and new tools to handle it, but brands must do better to interpret and understand data from the field, writes Rob McLuhan.

No substitute for on-the-ground insight

21 Sep 2012 | by David Benady

Marketers can spend all day in front of a screen checking on market research results and sales figures, but there's nothing like getting out of the office and into stores to truly understand the way consumers shop. As novelist John le Carre warned: 'A desk is a dangerous place from which to view the...

E.ON to revive high street energy stores after 13-year absence

15 Aug 2012 | by Matthew Chapman

E.ON is claiming the launch of a concept store marks a "sea change" in the energy sector which has not had a high street store since 1999.

Think BR: The key to a brand experience of Olympic proportions

24 Jul 2012 | by Daniel Todaro

For many Olympic sponsors, the quality of their staff on the ground will be all important once London 2012 begins, writes Daniel Todaro, managing director, Gekko.

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