Counting down 2012's finest Marketing Moments
10 Dec 2012 | by Nicola Kemp
Nicola Kemp unveils the top marketing moments of the past 12 months.
The food industry is fair game for critics on issues such as food waste, but researchers and consumers are not subject to the same level of scrutiny.
Nicola Kemp unveils the top marketing moments of the past 12 months.
In just a few days' time, Marketing will reveal the winners of its annual Agency of the Year awards.
Les Binet, head of effectiveness, adam&eve DDB, and acclaimed marketing specialist, Peter Field, are set to unveil the eagerly awaited update of their seminal 2007 effectiveness study, 'Marketing in the Era of Accountability' tomorrow, and all Brand Republic users can get a frontrow seat.
Time Out, the London-based listings magazine, has hit its distribution target of 305,000 earlier than expected and could seek to significantly up its distribution next year.
Marketing is close to announcing the winners of its annual Agency of the Year awards, and for the first time we reveal the agencies to make each shortlist.
Children aged between 12 and 15 have been found to be spending as much time on the internet as they do watching TV, a first for this group, according to a new report on children's media habits from Ofcom.
Brands have long been accused of reducing women, and particularly mothers, to easy stereotypes. We investigate how mums are changing, and to what extent marketers are altering their thinking.
McDonald's has ditched Innocent Smoothies from its menus, after its five-year-trial failed to gain traction with customers.
Tesco Bank has intensified competition with traditional banks by launching a mortgage range that will reward Clubcard holders with one point for every £4 of mortgage repayments.