Clydesdale Bank and Yorkshire Bank attempt to underline their commitment to the communities and customers they serve in two cinema-style TV ads by Karmarama. The spots show everyday heroes such as surgeons, firefighters and trawlermen at work while a voiceover describes the banks role in supporting...
Axe/Lynx has released a series of 20-second TV ads to promote its updated hair-styling range. Bartle Bogle Hegarty created the campaign, which aims to highlight the power of a well-coiffed hairdo. Each spot shows men and women coming together in odd situations for instance, a runner falling for a...
Virgin Holidays has released the second instalment of its "unleash your mojo" campaign. While the first TV ad focused on families, the latest one is aimed at couples who no longer have young children. In the 40-second spot, an older couple digging up weeds in their front garden are transported from...
Barclaycard is giving Twitter users the chance to have a song written about them as part of a campaign by Dare to promote its bespoke offers service. Between 20-24 May, a team of musicians has been on hand at a London studio to create personalised ballads for people who Tweeted @bespokeoffers. Musicians...
Vodafone has released a TV ad across multiple markets as part of the campaign to promote its Red customer plan. The ad, by Grey London, is the second in the series and features a woman lying on a pier in the middle of nowhere. She ignores her vibrating phone before the spot ends with the line: "You...
This week, Thomas Laranjo, managing director at launch and growth media specialist Total Media, readies a big pitch, prepares to speak at Media 360 and enjoys the hospitality at Lords a little too much. Is this really the best week to give up smoking?
Global Radio is in discussions with the Competition Commission, after the competition authority upheld its provisional ruling that Global's £70m merger with GMG Radio could lead to higher ad prices.
With this acquisition, Marissa Meyer's new-look Yahoo has paid a high price for cool and in the long-term, things are far from certain, says Philip Dyte, paid social media manager at iProspect.
Google has launched a TV spot to promote its Global Impact Challenge, a competition giving four not-for-profits 500,000 each, as well as support to help make their visions a reality. The ad, by Adam Eve/DDB, is an animated film that highlights the power of a user s cursor to change the world for...
Jamie's Italian, the Jamie Oliver restaurant group, has hired Karmarama as its first advertising agency, after a three-way pitch against Antidote and CheethamBell JWT.
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