to remove filtersBBC World News launches global 'Live The Story' repositioning
13 Mar 2013 | by Louise Ridley
BBC World News and BBC.com will launch their largest-ever global marketing campaign tomorrow, drawing on BBC journalists' expertise in storytelling.
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First 'Blippable' TV ad to air tonight on Channel5
29 Apr 2013 | by Louise Ridley
The world's first TV ad enabled with Blippar, for 'Star Trek Into Darkness', will air on Channel 5 tonight.
Media Agenda: Rufus Olins
05 Dec 2012 | by Georgina Brazier
Media Week speaks to Rufus Olins, chief executive of Newsworks, about the shift from print to digital, the spread of tablets, privacy issues and his hopes for Arsenal in the Champions League.
Media Agenda: Kerin O'Connor, chief executive, The Week
21 Nov 2012 | by Ben Hall
Media Week speaks to Kerin O'Connor, chief executive of Dennis Publishing's The Week, about those early launch days, keeping a solid subscriber base and how publishing needs to recruit more specialists.
Behind the scenes at Mindshare Huddle
21 Nov 2012 | by Adam Lewin
This week Media Week brings you the viewpoints and opinions from Mindshare Huddle, where media owners including Spotify, News International and Facebook gathered to discuss the future of the industry.
Royal Air Force signs first broadcast sponsorship
09 Nov 2012 | by Maisie McCabe
The Royal Air Force has signed its first broadcast sponsorship, a six-month deal covering adventure and outdoors programming on Channel 5.
Acer picks DWA as EMEA media agency for Aspire s7 campaign
02 Nov 2012 | by Nick Batten
Acer has appointed independent media agency DWA to handle the EMEA media planning and buying for its Aspire s7 campaign.
Video: Media Week Award winners
31 Oct 2012 | by Ben Hall and Sarah Johnson
This year's Media Week Awards' winners told us on camera how excited they were to have won gongs, particularly Carat.
Twitter confident interest-led targeting has benefits over Facebook friends
31 Oct 2012 | by Arif Durrani
VIDEO: Twitter's early attempts to lure advertisers with interest-based targeting capabilities is proving to be "very, very compelling", according to chief executive Dick Costolo, and the service is set to expand "significantly" over the coming year.
'Stupid rivalry' between TV and internet is over, says Thinkbox's Alps
30 Oct 2012 | by Ben Hall and Sarah Johnson
VIDEO: The TV and internet industries are "working together much more closely," says Tess Alps, executive chairman of commercial TV advertising trade body Thinkbox.
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