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CANNES 2013: AOL targets extreme emotion of Gen Y

17 Jun 2013 | by Arif Durrani

Rene Rechtman, chief executive of AOL Be On, has examined the "extreme emotion" needed for content to resonate with Generation Y, in a session at Cannes Lions 2013.

McDonald's rolls out campaign for new iced smoothie

13 Jun 2013 | by James Swift

McDonald's is launching a campaign to promote its Iced Fruit Smoothie drinks and is offering app users the chance to get a free taste.

Burberry partners with Google on digital kisses campaign

12 Jun 2013 | by Magda Ibrahim

Burberry has partnered with Google to launch a social campaign that allows users to send their real kisses around the world.

Google Glass: a hands-on guide from Marketing

12 Jun 2013 | by Matthew Chapman

Google Glass is the most talked-about technology product of the moment, but what opportunities could it offer brands?

Kellogg's hits back at Aldi with spoof campaign

06 Jun 2013 | by Magda Ibrahim

Kellogg's has thumbed its nose at Aldi with an online campaign in response to the discount supermarket's 'Like Brands' drive, which has featured a low-fat cereal ad.

NatWest launches mortgage spot during Britain's Got Talent

03 Jun 2013 | by Magda Ibrahim

NatWest and Royal Bank of Scotland have worked with M&C Saatchi to produce an ad promoting its mortgage offers, which aired for the first time during ITV's 'Britain's Got Talent' at the weekend.

Yamaha delivers silent film with pianist HJ Lim

03 Jun 2013 | by Magda Ibrahim

Korean classical pianist HJ Lim has followed in the footsteps of jazz musician Jamie Cullum to promote Yamaha Music's range of silent pianos.

Voice of The Voice gives Twitter advice to brands

03 Jun 2013 | by Ben Hall

David Levin, the tweeter behind accounts for BBC shows 'The Voice' and 'The Apprentice', gives his advice to brands on Twitter.

Orange's M6 Mobile launches Twitter campaign with Blast Radius Paris

30 May 2013 | by Chloe Smith

M6 Mobile by Orange has launched a Twitter campaign involving a game to feed a hungry purple cat.

Gromit to appear in campaign to promote Bristol

30 May 2013 | by Magda Ibrahim

Gromit, the canine half of the animated 'Wallace and Gromit' duo, is starring in another tourism campaign, this time in digital activity for Visit Bristol by Renegade Media and Icon Films.

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