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Clear Channel Outdoor is taking its #canvas for creativity debate to Cannes and looking to spark an online debate about realising creative potential. Here, the chief executive, William Eccleshare, explains the dynamics that have shaped the idea and poses the first question.
The most popular digital content gives birth to an incredible amount of data, the insights from which will ensure future success.
After all the serious business of co-creating great work has been done and dusted, it's time to celebrate, and no-one knows how to party like the Dutch.
Whether it's a voiceover, sound effect or music, the audio element of a campaign - when designed and planned effectively - can have an enormous impact.
Intel might have done it years ago with its audio logo, but now other brands are waking up to the benefits of a sonic branding strategy.
For UK production agencies, networking has climbed the agenda, and there is no better place to network, and attract new clients, than the Cannes Lions Festival of Creativity.
It is no accident that some of the advertising industry's most pioneering and effective work is being originated in the Netherlands' vibrant capital city.
The two camps have much to learn from each other, especially if creatives want their ads to be effective.
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