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Sir Alex Ferguson and the disallowed trademark

07 Nov 2005 | by by Robert Stoker

Being a Knight of the realm may have its benefits but for Sir Alex Ferguson it was not enough to encourage trade mark hearing officer Charles Hamilton to allow the Scot to protect his name by registering it as a trademark, writes Robert Stoker, IP partner of Rickson Solicitors.

Number one goes niche

07 Sep 2005

Commercial radio is launching two specialist top 40s to stem a decline in chart audiences. Gemma Charles reports.

More4 looks like a winner as Channel 4 gives up on sport

02 Sep 2005

Once again, the agency community was conspicuous by its absence from the Edinburgh TV Festival. What makes this all the more surprising is that agencies have collectively been producing record quantities of hot air about becoming programme-makers in their own right. Perhaps they were all watching the...

Countdown to London 2012 Olympics

15 Aug 2005

As the London Olympics Bill commences its first reading at committee stage in the House of Commons in October, strategic sponsorship and licensing consultant Ardi Kolah examines its contents and assesses the affect it will have on marketing activities surrounding the 'greatest show on earth'.

POP: In-store incentives

27 Jul 2005

With more people window-shopping online, can POP play a role in persuading consumers to keep returning to high-street stores, asks Robert Gray.

Crowd pleaser - John Perera, Commercial director, England and Wales Cricket Board

20 Jul 2005 | by Drew Barrand

Sitting in the stands at Lord's, it's easy to see why John Perera is so relaxed. There are few finer sights in sport than the ancestral home of cricket on a hot summer's day.

The value of experience

20 Jul 2005 | by Bill Britt

From rallying to off-roading, car marques are turning to experiential events to entice prospective customers.

Footing the Olympics bill

13 Jul 2005

London's Olympics will present unprecented marketing opportunities - and restrictions. Drew Barrand reports.

Media Analysis: Download pirates on retreat

06 Jul 2005

Legal download services can seize the initiative following a US court ruling in favour of media owners. Andy Fry reports.

Media: Strategy Analysis - Building parents' trust via athletics

24 Jun 2005

Brand: Norwich Union Client: Daren Carter at Norwich Union Brief: Re-invigorate Norwich Union's sponsorship and help rebuild its reputation with families as a trusted insurance partner Target audience: Families with children Budget: Undisclosed AGENCIES Media: Martin Johnston, Stuart Wareman,...

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