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Ofcom takes action as consumers plagued by growing nuisance calls

17 May 2013 | by Matthew Chapman

Consumers receive an average of two nuisance calls per week, with Payment Protection Insurance (PPI) claims companies the biggest offenders, according to Ofcom.

Danone appoints Hypernaked for CRM activity

16 May 2013 | by Jeremy Lee

Danone, the dairy manufacturer, is to back its main brand with a CRM programme for the first time and has appointed Hypernaked to create and manage the initiative.

Centaur chief executive and MD resign amid "weak performance"

15 May 2013 | by Arif Durrani

Centaur Media, the business information, events and marketing services group, has announced the exit of chief executive Geoff Wilmot and managing director Tim Potter in its interim report in which it delivered "modest profit", said to be "below market expectations".

Government relaxes brand partner campaign rules

10 May 2013 | by Louise Ridley

The Government has relaxed its partnership guidelines, making it much easier for brands such as Asda and Coca-Cola to partner with government ad campaigns such as Change4Life and Think!

Real-time pricing: coming to a store near you

08 May 2013 | by Matthew Chapman

Personal shopping is on the brink of taking on a whole new meaning. The advancement of mobile technology and the information held on individuals' shopping histories means product prices could soon adapt as shoppers walk up and down their supermarket aisle.

Barclaycard claims antidote to daily deals 'fatigue' with Bespoke Offers service

08 May 2013 | by Alex Brownsell

Barclaycard is aiming to attract consumers suffering "offer fatigue" from daily deals providers such as Groupon and Wowcher, with the launch of its "genuinely tailored" new deals brand, Bespoke Offers.

EBay to offer segmented shopping data to marketers

07 May 2013 | by Matthew Chapman

EBay is reportedly dividing up its data into shopping segments in a move to offer it out to marketers to help them target ads at consumers on non-eBay sites.

RFU recruits first head of CRM after admitting data failings

02 May 2013 | by John Reynolds

The Rugby Football Union (RFU) is recruiting its first head of CRM as it seeks to better manage its data and improve its marketing ahead of the 2015 Rugby World Cup.

Tesco relaunches Clubcard website to emphasise rewards

02 May 2013 | by Matthew Chapman

Tesco has relaunched its Clubcard website in order to lay the foundations for a more sophisticated digital presence for its loyalty scheme.

Seven steps to conquering the art of mining big data

30 Apr 2013

The most effective marketing relies on the invaluable insight that data can provide. Here Mhairi McEwan sets out the "seven Es" novice marketers should follow.

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