Sport: Lady jockeys put on the ultimate show
09 Feb 2012 | by John Owens
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.
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Premier PR helped promote this low-budget foreign language film about giant trolls, which was a hit in its native Norway.
A female jockeys-only event saw HRSM develop a campaign involving X Factor winner Alexandra Burke.
Lexis was picked to promote a fundraising celebrity golf tournament for the Make-A-Wish UK Foundation.
Walk in the Park is a festival in Northampton, which includes live music and family entertainment.
Research reveals that power supplier EDF Energy is the most high-profile domestic sponsor.
Ryvita appointed Wild Card to develop a six-month consumer campaign to reinvent its crispbread range, giving it a more modern, foodie image.
Earlier this year, Specsavers' long-term style ambassador Gok Wan launched his own range of glasses. He had personally designed 30 high fashion styles to be sold exclusively at Specsavers. Beattie Communications was asked to handle the launch.
Event organiser Media 10 wanted to position the 2011 Ideal Home Show as one of the UK's top consumer home events. Stuart Higgins Communications was hired to handle consumer and trade PR for the 17-day event, which took place in London.
Opinion is mixed on whether charities should use graphic images to promote their causes, as 41 per cent of respondents said to do so was 'an abuse of people's emotions'.
Earlier this year the Rainbow Trust, which supports children with life-threatening or terminal illnesses and their families, decided to mark its 25th anniversary by staging its first celebrity fashion event. Its retained agency Pier Marketing was asked to maximize publicity for the event.