Halfords is looking to capitalise on the post-Olympics craze for cycling with its latest TV spot. It shows various tribes of cyclists that can be found on British roads middle-aged men in spandex, commuters, hipsters and children competing in a race. The professional-looking cyclists are on course...
Evans Cycles has released a TV spot to promote its new range of bikes, which were designed by the Olympic gold-medallist Sir Chris Hoy. The spot is a narrative of his childhood relationship with bikes, with the voiceover provided by his father, David. Antidote created the campaign, which was written...
Honda has created a series of idents for its sponsorship of Channel 4 documentaries. Wieden Kennedy created the ads, in which a pair of hands manipulate Honda products and inventions, drawing attention to the company s achievements. The idents serve as a teaser for a long-format film, which will be...
Kabuto Noodles staged a live improvised TV spot as part of its first ad campaign by 18 Feet Rising. The comedy improvisation troupe Mischief Theatre was not told which product was being promoted until the ad began and was then challenged to perform skits using a pot of Kabuto Noodles as a prop for...
The drinks brand V Energy is relaunching in the UK, Sweden and the Netherlands with a campaign targeting internet trolls. The work was created by Albion London and includes a 90-second video and an interactive microsite. The video dramatises what internet trolling would look like in the real world....
The foreign exchange provider FairFX has launched a campaign running across TV and online platforms. The ad was created by MBA and shows a man dressed as a female flight attendant giving a safety demonstration as the PA system espouses the benefits of using the brand. The ad was written and art directed...
Barclays is running a week-long campaign on ITV to promote its education programme, LifeSkills. ITN Productions created the ads, which take the form of a documentary following two youngsters as they embark on work experience. A new ad will be shot and aired every day until 23 June. The work was created...
The coffee brand Carte Noire is launching a TV ad to promote Instinct, its wholebean instant product. The ad was created by BETC and shows the worlds of fire and ice colliding in an apocalyptic sporting battle. It alludes to the coffee roasting process, in which cold water is poured over hot beans....
Sudocrem is aiming to reposition itself as a brand rather than just a nappy-rash cream with a new TV spot targeting mums. The ad, created by The Minimart, spoofs a famous scene in Jaws, with two eight-year-old boys sitting around a kitchen table comparing scars and competing to tell the best story about...
The toy-maker Hasbro has released an origami press ad that allows readers to create a character from the children's programme Transformers . DDB Paris, which created the ad, hired the origamist Bertrand le Pautremat to design a pattern to make the character Starscream, who is able to turn into a plane....
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