SRH fights Real rival with new programmes
21 Dec 2001 | by MediaWeek
SRH fights Real rival with new programmes
ARM Direct has won a £350,000 contract to handle the DRTV advertising campaign for James Villas Holidays, the Maidstone based independent tour operator specialising in private villa holidays. The agency will handle the creative, media planning, buying and reporting a six week campaign starting...
SRH fights Real rival with new programmes
LONDON - Daewoo launches a 3m television and cinema advertising campaign in the New Year with two new commercials directed by Steve Reeves, the man behind the Kylie Minogue advertisement for Eurostar.
Cranks admitted that times have changed, while a toy maker decided to reinvent Paddington Bear for a younger generation, writes Jennifer Whitehead in this week's Brand Watch.
LONDON - Saatchi 18m Lloyds TSB account following a four-way pitch. It is understood that the bank has appointed Abbott Mead Vickers BBDO as its new agency.
LONDON - AT 50bn deal, which will create a US cable television giant with around 22m subscribers.
The Football Association is to consider sponsorship for the new national stadium in a move that sports industry insiders say could be worth more than 15m a year. The FA and government are expected to announce today (Wednesday) that Wembley has been selected as the site for the stadium,...
Toyota is to raise the stakes in the mid-sized car market with a 9m campaign to rid its Corolla model of its reliable but dowdy image and relaunch it as the choice for 30-something consumers. The car manufacturer is to spend the money over three months on above-the-line ads. It aims to...
TUI UK, formerly Thomson Travel Group, is planning a major advertising review early next year following the appointment of a top marketer this week. The UK's biggest holiday company has named Hugh Edwards as director of marketing as part of a restructuring that is designed to integrate...
Renault has struck a deal with Channel 4 to produce what it claims is the first "truly interactive" ad on British TV. Viewers will be able to interact with a Renault Clio commercial to order a test drive or brochure without leaving the channel they are watching. The car-maker will...